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What is a Responsive Website? Why is it important?

What is a Responsive Website? Why is it important?

 

The Basics

A responsive website is a website that is designed with elements that respond different when viewed on different types of devices such as your laptop, tablet or mobile phone. Prior to responsive web design companies were having to have a separate website built that was optimized for mobile devices. This would typically be the PC/Desktop version http://www.example.com and the Mobile version domain would be something like: http://m.example.com. Responsive web design has brought about a change in the way this works, as it means that you can build your website to respond to all different screen resolutions and devices on your home website, removing the need to have two websites as previously was common.

This allows more companies the opportunity to have their website built responsively as now days’ up to 74% of Australians rely on their smartphone or tablet to conduct mobile browsing as much as their laptop/PC (yump.com.au, 2016).

This is why it is essential if you want to be competitive in your industry to ensure that your website is responsive so it’s optimized for mobile/tablet and other device browsing. Not only is this an important factor for ensuring that your customers find ease browsing your website on their chosen device, but also because Google now ranks websites based on their mobile friendliness. You may notice if you conduct a Google search on your laptop/PC and then do the same search on your mobile device, the results on Google may vary significantly. This is due to the fact that Google are now ranking mobile sites higher when searching on a Mobile device to improve the users’ experience. So even if you are ranking highly on Google searches on laptops and PC’s your competitors may be ahead of you on mobile devices if they have a responsive (mobile-friendly) website and you do not!

Is it expensive to have a responsive website?

Once upon a time, when you required a fully designed mobile website as mentioned above, web design agencies were charging practically an arm and leg to have it done, these days however, you do not have to break your bank balance to have a responsive website designed. In fact we even do responsive web design from $799 (INSERT LINK TO WEB DESIGN SERVICES), which is almost a fraction of the cost you would have expected to pay as little as 3 years ago.

It is important to shop around when requiring a responsive website, as a lot of web design agencies use it as an additional cost, but it does not have to be. We offer our services cheaply because it is in our best interest to give your business the greatest chance for success, but there are also things you need to take into consideration.

  • Future of your website
    • Are you planning on making many changes to your website (i.e. adding a shop/eCommerce store)
    • Will you be making frequent changes that require on going web maintenance to be done by a professional company
  • Do you want to use a CMS (Content management system)?
    • A CMS such as WordPress, Drupal etc. May require expertise to make changes and add additional functionality
  • Are you going to be hosting images/videos on your website?

 

These are just a few considerations to consider when purchasing a responsive web design. It is common in our experience for users to have a website designed without taking into consideration the future of your business. So, it is important that you consider where you want to see your business in the future, and make the web developers aware of this so they can build a functional website that can allow these changes to be made in the future, to minimize the cost of future changes.

So why is it important?

Well if you have not already caught on the significance of a responsive website is it allows you to outrank your competitors who may not have responsive websites built. It also allows users the best experience to browse your website on their chosen device, and the better the user experience the higher chance you have of converting your products or services into sales.

As mentioned earlier it is also very important in your search engine rankings, which is
significant as your Google rankings play a major role in organic users visiting your website. So having a responsive website increases your chances of reaching organic search users looking for your products or services.

We hope this article has helped give you a better idea of what a responsive website is, how it impacts your business and why it is important to your business to have a responsive website. If you would like any more information, please feel free to Contact Us and we would be happy to offer you more information and clear up any queries you may have.

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